DerWhite's
 
   356 Porsche Sales & Technical Literature!  

This is DerWhite's NEW Website address:

 DerWhites356Literature.com 

This website is about the history of 356 Porsche Factory Sales and Technical Literature 1950-1965!

Click here for 356 Porsche Factory Technical Manuals FOR SALE!

DerWhite's new Book

Approaching 500 books sold....still taking Orders

for IMMEDIATE DELIVERY!

All direct order books autographed and
personalized upon request!

DerWhite's 356 Porsche Sales and Technical
Literature......the Book!

8.5" x 11" Hardbound Book, 356 Pages, All Color!

The Book Introduction nearly a 16 months ago at the
2007 LA  Porsche Literature and Toy Show

on March 10, 2007, was FANTASTIC!

 The place was wall to wall people, and the book sold out!

If you like this website, you'll love this book!

  Click here for additional info & Order Form!

356 Porsches 1950 to 1965!    356 Pages, All Color!   8.5" x 11", Hardbound! Covers: Factory Sales Literature 1950-1965! Workshop Manuals & Parts Books!   Owner's Manuals & Service Bulletins!   Factory Accessories & Toolkits! Color Charts & Price Lists! & Blaupunkt Radios! .....and Much More!

"Birth of a Porsche 356-A.......a Moment in Time!"  This 38 page soft-cover booklet shows 356-A Porsche Coupes, Cabriolets &  Speedsters in all stages of production from the start to finished product. See  the work being done on the factory assembly line from the beginning to the  end. See what your car looked like when it was being built! 8.5 x 11 inches in  size, soft B&W cover, 38 pages, quality slick paper, and saddle-stitched  binding.                                             $15.99 + $3.50 Postage!

"A 1953 356 Porsche Coupe...."   This 42 page soft-cover booklet contains more than 65 images of a 1953 356     Porsche 1500 Super Coupe when it was NEW and had only 93 miles on the   odometer, and the original shipping sticker on the rear window. Many of the   B&W images are close-ups views of key parts of the car, including the engine       compartment, interior, front trunk, and views from all sides. Absolutely new   and original just as it was first delivered from the factory. See what an early   Porsche 356 looked like back in 1953 when it was new! 8.5 x 11 inches in   size, soft color cover, 42 pages, quality slick paper, and saddle-stitch binding.                                               $15.99 + $3.50 Postage!

Images are of actual brochures.
 

"Birth of a 911 Porsche.....1971 Factory Tour!"

This 20 page, 8 1/2 x 11 inch, soft-cover, slick paper   booklet features pictures taken along the Porsche   Factory Assembly Line in 1971! They show Porsches   in various stages of the manufacturing process from   the beginning main body jig to a finished 911 driving   off the line! Each step on the assembly line is covered   in detailed B&W photographs. See Coupes and Targas         moving from Body Fabrication to Engine Assembly. If   you have a late 60's or early 70's 911 Coupe or Targa,   you'll be interested in this Custom Booklet!                      $15.99 + $3.50 Postage!

   Ordering Information:

Any one of the above soft-cover booklets are available for $15.99 + $3.50 postage in USA. Inquire out-of-USA postage.
Personal checks, cashier's checks, money orders welcome. Booklets are shipped in a sealed envelope, within a hard
cover shipping carton to prevent damage.

Click here for Order Form!

Send orders to:

Charlie White
8639 E. Via de los Libros
Scottsdale, Arizona 85258 USA
derwhite@aol.com
Click email address above for questions.

YET Another Record Literature Sale.....on 6/8/08!!!

6/8/08: This has to be ANOTHER record breaking sale at  $1,625.00US for the Blue Speedster Brochure which sold  on Ebay! For Speedster owners this has to be the brochure  to get to go with your Speedster! Have never seen it bring  this high a price! (M&M 75).  (posted 6/9/08)

NEW......see DerWhite's 356 Porsche Part Diagrams Comparison!
Scoll down to see the Differences between Factory Parts Book Part Diagrams v. PET CD Part Diagrams!

NEW......see DerWhite's 356 Porsche Removable Hardtops!
Scoll down to see Removable Hardtops & a comparison with 61/62 Karmann "Notchbacks"!

NEW......see DerWhite's Kardex  V.  Certificates of Authenticity!
Scoll down to see What's a Kardex & how it differs from a Certificate of Authenticity!

NEW......see DerWhite's 356 Porsche Air Conditioning Systems!
Scoll down to see A Historical look at A/C systems available BACK THEN!

NEW......see DerWhite's Recent Prices for 356 Porsche Sales & Technical Literature!
Scoll down to see Actual Prices paid for interestng literature items on Ebay!

NEW......see DerWhite's 356 Porsche Manual Supplements & Supplier Booklets!
Scoll down to see various Manual Supplements & Booklets!

NEW......see DerWhite's Porsche Factory Price Lists,1950-1965!
Scroll down to see the price your car originally sold for!

  Click here for 356 Porsche Factory Technical Manuals FOR SALE!

What's Wrong with This Picture? 

 Yeah..................!

Click here for recent sales prices for factory 356 Porsche Sales Literature!

(1) "The Gmund Brochure" above is probably one of the first formal brochures printed by Porsche in mid-1948, and is clearly one of the rarest, if not the rarest, Porsche sales brochure ever published. It is commonly known as the "Gmund Brochure" and is a simple four page folder with black and white drawings on a red background. Inside and on the back cover are more drawings (the convertible version is shown below), and technical information. The artwork was done by Ernst von Demar who also did the artwork on other Porsche brochures. DerWhite's rarity index for this brochure is the maximum XXXXXX!

In August 2003, after twenty five years of searching, this author was finally able to acquire one of these very rare brochures. Oddly enough, it came up for auction on Ebay, although it was not properly described. This may account for the fact that there weren't many bidders. Also the possibility that it was a FAKE probably scared some bidders away as the Seller was not a known Porsche literature seller. The brochure arrrived and after careful examination, it is definitely an original, and will be carefully preserved! (Rarity Index XXXXXX) (M&M #6), (Recent sales price:  $4,538.00, 4/8/05, Ebay).

 More Images from inside the brochure.

Scroll down, and you will find more of the finest examples of 356 Porsche Showroom Sales Literature. The download may take some time due to the number of images, but its worth it! The images show the covers of Porsche 356 sales brochures from 1950 to 1965.

Other Interesting "356" Information..............!!
Click the Button!

	NEW!  356 Porsche "Moments in Time...............Birth of a 356-A!  See photos of the 356-A Factory Assembly Line....with Coupes, Cabs, & Speedsters going down the Line!
	NEW!  356 Porsche Factory Exploded-View Part Diagrms v. PET CD!    See a comparison of Factory Parts Book Exploded-View Part Diagrams with those found in the PET CD!
	NEW!  356 Porsche Factory & Aftermarket Removable Hardtops!  See factory and aftermarket Removable Hardtops and a comparison to the 61/62 Karmann "Notchback"!
	NEW!  356 Porsche Kardex V. Certificates of Authenticity!  See examples of a Kadex and a Certificate of Authenticity, and learn what they are and how they differ!
	NEW!  356 Porsche Air Conditioning Systems!  See a historical look at Air Conditioning Systems for 356 Porsches WAY BACK WHEN!
	NEW!  356 Porsche Actual Prices Paid for 356 Literature on Ebay!  See a listing w/images & descriptions of prices paid for 356 Porsche sales & technical literature on Ebay!
	356 Porsche Manual Supplements & Supplier Booklets!  See factory supplements to workshop manuals, owner's manuals, & parts books, and other supplier booklets!
	356 Porsche Factory Price Lists!  See factory price lists 1950-1965, and what your car originally sold for back then!
	356 Porsche Factory Electrical Wiring Diagrams!  Factory Electrical Wiring Diagrams 356 Pre-A to 356-C, including color coded 356 B/C Wiring Diagram!
	356 Porsche Factory Accessories!  See Porsche Factory Accessories with photos, descriptions, part numbers & prices!
	356 Porsche Factory Toolkits!  See 356 Porsche Factory Toolkits with photo layouts of tools!
	356 Porsche Factory Workshop Manuals!  With photos and descriptions. What manual is right for your car!
	356 Porsche Factory Parts Books!  With photos and descriptions. See what parts books look like for all 356 models!
	356 Porsche Factory Owner's Manuals!  With photos and descriptions. Shown are all the owners manuals for all models!
	356 Porsche Factory Service Bulletins!  See a listing of Service Bulletins by subject for this time period!
	356 Porsche Factory 1950's & 1960's Supplier Ads!  See what companies produced the parts for your 356 Porsche!
	356 Porsche Literature FAKES & Reproductions!  Find out which brochures have been reproduced, and how to tell a FAKE from an original!
	356 Porsche Factory Color Charts!  Check out scanned images of 356-A, 356-B T-5, 356-B T-6 and 356-C Porsche factory color charts!
	Photos of a 1953 Porsche 356 1500 Super Coupe!  This car when photographed had only 93 miles. Detailed photos inside and out!
	356 Porsche Factory Accessory Blaupunkt Radios!  See what Blaupunkt radios were factory accessories, and much more!
	911 & 912  Porsche Showroom Sales Literature 1963 - 1973!  See original factory 912 showroom sales brochures.
	Birth of a 911 Porsche Factory Assembly Line!  See pictures of the complete factory assembly line building 911 Porsches in 1971.
	April Fool's Day 2005 Quiz!  What's "WRONG with this Picture"!
	The Covers of the first 30 Christophorus Magazines!  See the COVERS of the first 30 of these factory magazines!
	The first 15 years Christophorus Calendar Coins!  See the first 15 years 1962 to 1976 of these calendar coins!
	356 Porsche Technical Articles! (coming soon!)  Written for various magazines including 356 Registry Magazine and Porsche Panorama.

Early 356 Porsche Production Numbers:

                                  Source: "The Inside Story of the Porsche Family", included in a Porsche Factory Press Package, dated 1961 (est.)

356 Porsche Factory "VIN" Serial Numbers:  

For accurate information about 356 Porsche chassis serial numbers, engine serial numbers, or transaxle serial numbers, go to Eric Cherneff's website at:

 http://www.356a.com/

Type in the serial number and learn the type of chassis, engine or transaxle, the year it was manufactured, and the model year. Great source of information if you're doing reserach on your 356 Porsche.

DerWhite's Rarity Index....!!
DerWhite's Rarity Index grades each sales brochure on a 1 to 6 scale, according to how rare or difficult it is to find. 1X for common to 6X for extremely rare. This is, of course, a subjective opinion which is only as good as the opinion of any other serious collector. Your comments are always welcome!

M&M Numbers.....What are they....?
After a short description of each brochure shown in this website, you will find an "M&M" number, which stands for the page number in the book titled: "PORSCHE: Brochures and Sales Literature, a Source Book 1948-1965" by Richard F. Merritt and Susann C. Miller, first published in 1978, and now out of print, that shows the brochure. This book has been the bible of 356 Porsche literature collecting since its publication. The original book was upgraded to a hardcover version shown below, and now available again in a new revised version currently available at the following website:

www.porschebooks.org

      Soft Cover Early Version                               Later Hard Cover Version                     Currently Available New Version

Edition Dates.....Different Printing Dates for same Brochure!
Many Porsche sales brochures were printed in various editions, meaning a lot was printed on one date, and then another lot was printed on a later date, and so on. Some brochures were printed with several edition dates. In some instances, the content of the brochure was changed slightly. Also, many of the brochures were printed in various languages:  English, German, French, Dutch, Italian, and more. Below the image of each brochure, you will see the various known edition dates, and language versions. In the future, images showing the differences will also be shown.

Two of the Very Best 356 Sales Brochures......!

(2) "1957 Carrera" brochure for the 356-A Carrera. A very rare and collectable brochure. One of these rare brochures sold for $760.00 on January 13, 1999 on the popular eBay Auction. (Rarity Index - XXXX) (M&M #127), (Recent sales price:  $780.00, 5/15/05, Ebay).

 
   "Speedster Girl" is a photo not in the brochure, taken at Morgensen Motors in Phoenix, Arizona.

(3) The "Classic Speedster Brochure" for the classic Porsche 356 Speedster, also a highly collectable brochure. Images of this brochure and the Carrera 57 brochure above are great for framing. See information below about obtaining color reproductions of these images suitable for framing! (Rarity Index - XXX) (M&M #75), (Recent sales price:  $350.00, 1/28/07, Ebay)

356 Pre-A Sales Brochures:

 
                      Back Cover                                                               Image from inside brochure

(4) A very early 1950's "Blue 356 Pre-A brochure", possibly the first "full-color" brochure produced by Porsche. Notice the two-piece split windshield. The artwork for this brochure was drawn by Ernst von Demar who also did the artwork for the Gmund brochure. The Porsche pictured on the cover represents the first steel-bodywork Porsches produced at the factory at Stuttgart-Zuffenhausen. This brochure is difficult to find and very collectable. (Rarity Index - XX) (M&M #11), (Recent sales price: $760.00, 4/6/07, Ebay).

Above and below are portions of pages found inside the brochure.

(5) "Yellow 356 Pre-A brochure" was probably published in late 1951 or early 1952. The cover art is by Eric Strenger who did the art work for most of the 356 Porsche sales brochures through 1965. If you look carefully, you can see "51" in his signature block below the back wheel. (Rarity Index - XX) (M&M #15), (Recent sales price:  $946.00, 5/27/05, Ebay).

 
Front Cover                                                                                            Back Cover

(6) This early "Split-Window Folder" was probably published by Compeition Motors, the California Distributor for Porsche in the early 1950's. The brochure does not have a printing date although someone wrote the date January 7, 1952 on the cover. In the specs section on the back cover, it refers to the Series "America" and the Series "Super", referring to the engine options. Another interesting comment on the back cover: "Series Super models are equipped with extra oil system, sodium cooled exhaust valves, two sunvisors, reclining passenger seat, aluminum finned wheel discs, TELEFUNKEN Radio and occassional rear seat". (Rarity Index - XXX) (M&M-NA) (Recent sales price:  $200.00, 1/19/06, Ebay).

                                                           Beware of "FAKES" of the above Blue "Circle of Coupes" Brochure!!

(7&8) The "Circle of Coupes" Brochures......two of them, one Blue and the other Green, otherwise, they are just about exactly the same. The green brochure has a printing date of 5/54 while the blue brochure has a printing date of 10/54. Inside, there several very minor differences in the specifications presented. No known reasons for the different color presentations. Both brochures are for 356 Pre-A Porsches! (Rarity Index - XX) (M&M 65), (Recent sales price for blue version:  $161.00, 5/28/05, Ebay).

The Colorful 356-Pre-A Series of Sales Flyers.

(9) "Typ 356 Coupe" is a single page sales sheet, in color, part of a series of four printed by Porsche around 1955, one for the 356 Pre-A Coupe, Cabriolet, Speedster & Spyder. The rest of this colorful series are shown below. (Rarity Index - XXX) (M&M #56), (Recent sales price:  $554.00, 12/7/06, Ebay).

(10) "Typ 356 Speedster" is the second of a series of four colorful single page sales and specifications sheets. Also printed in 1955, it is a particularly collectable item for speedster owners, and is not too difficult to find. A framed color reproduction of this brochure cover makes an excellent addition to any speedster owner's picture wall. (Rarity Index - XXX) (M&M #60), (Recent sales price:  $431.00, 12/7/06, Ebay).

(11) "Typ 356 Cabriolet" is a single sheet brochure for the 356 Pre-A cabriolet. The color leaves something to be desired. (Rarity Index - XXX) (M&M #58), (Recent sales price:  $367.00, 12/7/06, Ebay).

(12) This single sheet brochure is for the "Spyder Typ 550 1500 RS" and is part of the 4-brochure series produced in 1955 for the Coupe, Cabriolet, Speedster and Spyder. A very nice collectable set for any 356 Porsche owner. (Rarity Index - XXX) (M&M #62), (Recent sales price:  $358.00, 12/7/06, Ebay). 

Click here to see additional 356 Pre-A Sales Brochures!

Porsche's 25 year Anniversary!

Porsche celebrated its first 25 years on March 17, 1956. Workers at the factory received a 25 year Anniversary Card from Ferry Porsche which included a picture of Ferdinand Porsche, shown below:

356-A Sales Brochures:

   
Front Cover                                                          Back Cover

   
Inside Pages

(13) This brochure is known as the "Series 1600 & Carrera" brochure. A simple folder, with a bright red cover. Inside are pictures and specifications for the 356-A 1600, the 550 Spyder, and the 356-A Carrera 4-cam models. One of my favorites! (Rarity Index - XXX) (M&M 96) (Recent sales price:  $88.00, 1/19/06, Ebay).

Above is an English version dated February 1956.

Above is the English version for "England" dated October 1955.

Above is the French version with a different color scheme dated Octomber 1955.

(14) "1600 Years Ahead" is striking single sheet with half sheet folder published at various times beginning in 1955 with the introduction of the 356-A 1600. There are various versions of this brochure. This one on top with the maroon background is dated February 1956, and includes the 356-A coupe, cabriolet, speedster, and Spyder 550 1500 RS. The version with the white background is dated October 1955, and is the version used in England, and the version on the bottom with the maroon stripe along the bottom is the French version also dated October 1955. The German language version also as the maroon stripe along the bottom of the front cover. (Rarity Index - X) (M&M 81), (Recent sales price:  $345.00, 2/20/06, Ebay).

Convertible D                                                             Speedster

                       Cabriolet with Removable Hardtop                                             Cabriolet                                           

Sunroof Coupe

(15) "Racy Elegance" is THE premier slick brochure of the 356-A series. Measuring 8 1/4 x 11 3/4 inches, it contains 20 all-color pages on high quality paper within its shiney covers. Within are lots of pictures and technical information. This item is a MUST for any 356-A owner interested in having an original sales brochure. Its hard to find in really nice condition! Bet on lots of bidders if it comes up for auction on Ebay. This brochure comes in two different versions, the early version which features the Speedster, and a later version which features a Convertible D. Above are the two different pictures included in this brochure. (Rarity - XXX) (M&M 131), (Recent sales price:  $233.00, 12/16/06, Ebay).

The above version of this brochure includes the Speedster!

(16) "Coupe, Convertible, Hardtop, Speedster" is a full-line brochure printed in early 1958. It is fairly common, but has one unusual aspect, that is an almost identical brochure with a blue cover rather than an orange cover. In fact, these two nearly idential brochures are different primarily because the orange brochure includes the "Speester" and the blue brochure includes the "Convertible D". A brochure in my collection, like the one pictured above, was autographed by Eric Strenger, the designer of most of Porsche's 356 sales literature. (Rarity Index - X) (M&M 155), (Recent sales price:  $175.00, 6/25/05, Ebay).

This version includes the Convertible D!

(17) "Coupe, Cabriolet, Hardtop, Convertible D" is the full-line brochure which includes the Convertible D instead of the Speedster, and was printed in April 1959. Except for its blue cover, and some differences in the specs, it is almost idential to the earlier "orange" version which did not include the Convertible D. Beware of FAKES of the blue covered version! (Rarity Index - XX) (M&M 159), (Recent sales price:  $132.00, 12/16/06, Ebay).

Two different versions of the Convertible D Brochure.

"The new trade name "CONVERTIBLE D" is the model which succeeds our previous model Speedster........"

There is NO Speedster D!

(18) The "Rainbow Convertible D" brochure actually comes in two different versions. While the covers and most of the insides of the two versions are the same, the August 1958 version refers to the "Convertible", while the October 1958 version refers to the "Convertible D". The later version is the more difficult to find. NONE of the factory brochures which include this model refer to it as a "Speedster D"! (Rarity Index - XX) (M&M #147), (Recent sales price:  $186.00, 6/10/05, Ebay) 

  Convertible D

Click here for the Convertible D Registry Website!

Click here to see additional 356-A Sales Brochures!

(19) The "Roadster Brochure" is the only 356 Porsche sales brochure to show the 356-B roadster on the cover. Printed in serveral versions, some with the year on the cover, this nice brochure is very collectable, particularly for roadster owners. (Rarity Index - X) (M&M 198),  (Recent sales price:  $145.00, 5/13/05, known private sale). 

(20) Porsche "Tests" is an advertising booklet published by Porsche in 1961. It has 24 pages (only numbered 20) and measures 5 3/4 x 8 1/4 inches. The booklet contains a number of really nice black and white pictures, technical data, and a very nice running narritive in English about all aspects of the 356-B T-5 Porsche. The cover image is interesting in that the rear reflector is shown below the bumper (European version). (Rarity Index - XX) (M&M #185), (Recent sales price:  $140.00, 12/16/06, Ebay).

(21) Above are the front and rear covers of a "Beutler Porsche" sales brochure, an item that is very hard to find. This rare car was produced as a 4 seater in Thun, Switzerland in 1962. The car uses a 356-B Porsche chassis and engine, and one can see many familiar 356 Porsche parts by looking closely at the picture. (Rarity Index - XXXXX) (M&M 181).

Printing date September 1959.

Printing date February 1960.

(22 & 23) These two similar brochures are each generally known as the "Red 356-B Brochures", both simple, fairly common, but very collectable brochures for the 356-B T-5. The one on the left was printed in September 1959, and by the license plate, you can see that it was for model year 1960. The version on the right was printed in February 1960, also for model year 1960. Why there are two versions is hard to say. Perhaps better artwork was available for the second version. Cover art for both versions was by Eric Strenger. The rear covers are very different and the drawings of the various models inside the brochure are different. By the way, the "E" in the lower right corner stands for "English". German language versions have a "D". (Rarity Index - X) (M&M #163), (Recent sales price for the "drawing" version:  $129.00, 12/16/06, Ebay).

Click here to see additional 356-B T-5 Sales Brochures!

356-B T-6 Sales Brochures:

(24) The 356-B Quick Facts Sheet is a single sheet printed on two sides. It was printed in the USA probably in 1961 for the 356-B T-6's. It is a fairly common piece of 356 Porsche sales literature, but it is a nice addition to any literature collection. (Rarity Index X) (M&M 212).

 
    Coupe                                                                      Cabriolet

 
                         Notchback                                            Cabriolet with Removable Hardtop

(25) This brochure, generally known as the "Diagrams Brochure", was for the 1962 356-B Porsche. There are a number of versions of this brochure with different printing dates, and some with sligltly different colors on the cover. (Rarity Index - X) (M&M #215), (Recent sales price:  $114.00, 6/13/05, Ebay). 

                                              Hardtop Cabriolet                                                               Cabriolet                                                 

Coupe

(26) This is the "Porsche-VW Brochure" published for the Porsche 356-B T-6 in late 1962. It is very unusual in that it shows, on the cover, both the Porsche and a VW, perhaps a symbol of the evolution of Porsche design! A very nice item for any Porsche literature collector, and recently this brochure has been getting up there in value! (Rarity Index - XX) (M&M #214), (Recent sales price:  $148.00, 12/16/06, Ebay).

 
                                                                                                                                                                                     Separate Price List Folder                         

(27) This is another rare 356 Porsche sales brochure published exclusively for the "Carrera 2", which was distinguished from other 356 Porsches of the time by its "hotter" 4-Cam motor. Today, Carreras are probably the most sought after of 356 Porsches. There are 356-B and 356-C versions of this brochure.  The differences are primarily in the text on the inside and back cover of the brochure. The printing date W295 3M 5.62 is for the "B" version, and W295 3M 12.63 is for the "C" version. Both are highly collectable. The separate price list folder is dated 10.62 and covers the 356-B version. A Carrera Cabriolet had a base price of $6,212.00 (I know, its hard to read on the scan!). (Rarity Index - XXX) (M&M 233) (Recent sales price:  $265.00 12/16/06, Ebay) (Recent sales price for Price List:  $161.00, 8/11/05, Ebay)

(28) "Driving in its Purest Form" is a 356-B brochure printed in 1963 for the 356-B T-6. It is often mistaken for a 356-C brochure. The cover and most of the insides are black and white with some color highlights. Item is not very common. (Rarity Index - XXX) (M&M 239).

(29) This is the first of the "Ken Purdy" brochures. This item for the 356-B T-6 was published in the USA by Porsche America Corp. This brochure appeared as a brochure, and as a magazine insert. There are two versions. The magazine insert version differs only slightly from the brochure version. This brochure is very common, but a nice collectable for your 356-B T-6. (Rarity Index - 0) (M&M-NA).

Click here to see additional 356-B T-6 Sales Brochures!

356-C Sales Brochures:

Above is the sales brochure.

This single page magazine ad featuring the      same cover as the factory sales brochure,  appeared in many sports car magazines of  the middle 1960's like Road & Track, Car &  Driver, and many more. It was fairly common    for Porsche to use the same image in many  different forms of advertising. This image of  the red Coupe on a mountain road appeared  as a stand alone single page ad, a magazine  ad supplement, and a separate factory sales  brochure.

Stand alone magazine ad shown above.

 (30) This "Odd 356-C brochure" (sometimes magazine insert and the cover sometimes a magazine ad), was printed in the USA probably in 1964 by Porsche of America Corp. It consists of a full color folder, with a 12 page black and white insert stapled inside titled: "The Porsche Story" by Ken Purdy. The insert details the history of Porsche and includes some interesting technical information about the 356-C's. Another odd aspect of this brochure is that many of the color pictures are actually of 356-B's with the "C" changes airbrushed in. These changes include the hubcaps, which are different on C's, and the "C" script on the rear. Notice the grey 356 in the upper left hand corner! (Rarity Index - X) (M&M-NA).

(31) The "Porsche Script" brochure is unusual in that it is undated, but it was published in Germany with a typical Porsche document number (W21e). Untypically, the brochure is published in relatively course paper compared to the slick paper used for most factory sales brochures. I have this brochure in three language versions:  English, German and Italian. (Rarity Index-XXX) (M&M 311 in the hardbound edition).

(32) "C Dealer Brochure":  This 4-page black and white sales folder is a Dealer Brochure, published in 1965 by Concours Motors in Wisconsin. The cover shows an early 356-C. Notice the smooth hubcaps without Porsche crest emblem, and the NJ licence plate. Inside and on the back cover are pictures and graphics "borrowerd" from factory sales brochures of the period. (Rarity Index - XXX) (M&M-NA).

W22e 5M 9.63 G (English), W32 20M 9.63 G (German),
W22f 10M 9.63 G (French), W22f 10M 10.63 G (French),
W22e 5M 10.63 G (English), W22 10M 1.64 G (German)

(33) The "Red Gloved Hand brochure" aka "Driving in its Finest Form brochure" for the 356-C. The image shown above depicts the German language version, and is autographed by Eric Strenger, the designer of Porsche sales brochures throughout the 356 era. The autograph came on the occassion of meeting Mr. Strenger at a major American Porsche event. English and French language versions are also included in my collection. (Rarity Index - XX) (M&M #251), (Recent sales price:  $166.00, 12/16/06, Ebay).

W22 10M 3.64 Gl (German), W22e 15M 3.64 Gl (English),
W22 15M 10.64 Gl (German), W22e 15M 10.64 Gl (English),
W22 10M 6.64 Gl (German), W22 15M 10.64 Gl (German).

These two images from the March 1964 356-C brochure, shown above, clearly show silver crests.

(34) This is the "Green & Yellow 356-C Brochure", possibly the last full line 356-C brochure published before the end of the 356 series and the beginning of the 911/912 series. It is very desirable and collectable, and is increasing rapidly in value. Again, this brochure shows evidence of airbrushing 356-B photos to make them look like 356-C's. (Rarity Index - XX) (M&M # 273) (Recent sales price:  $170.00, 8/12/05, Ebay)

There are several versions of this 356-C Brochure!

No printing date found. Three versions:  (1) with hole in
front cover, (2) without hole, (3) rough paper cover with hole.

These images came from an undated 356-C brochure, shown above, printed in late 1964 or early 1965 and show enamel crested hubcaps.

(35) "The White C Brochure":  This brochure for the 356-C was printed in Germany but is undated. The plain white cover has a square cut out hole which shows the back of a white 356-C shown in the picture on the interior page. Pictures on the inside of the brochure show cars with New Jersey licence plates leading to speculation this brochure was produced by Porsche of America Corp. Also, the pictures inside show 356-C's with "crested" hubcaps, suggesting this brochure was printed later in the production run, possibly late 1964 or 1965. There is a version of this brochure without the "hole" in the cover. (Rarity Index - X) (M&M 257), (Recent sales price:  $203.00, 6/28/05, Ebay).

Click here to see additional 356-C Sales Brochures!

Some Interesting Porsche Race Car Brochures:

(36) The "Porsche 904 Carrera GTS" was designed strictly as a race car. Given that only several hundred of these cars were produced, it is surprising that this nice a brochure was printed. This is a particularly rare and difficult brochure to find. An English language version is even tougher to find. (Rarity Index - XXXX) (M&M 295).

(37) The "Porsche 917 Brochure". The 917 was also strictly a race car, but was not from the "356" era. This is a very rare sales brochure for this very famous Porsche "Legend"! At this writing, a 917 brochure is up for auction on the popular eBay Auction Site at a beginning price of $600.00. (Rarity Index - XXXXX) (M&M #NA).

(38) Another non-356 Porsche race car brochure is for the Porsche Carrera RS. This brochure is very rare, and recently sold on Ebay for $1,000. It is added here as an addition to the non-racecar 904 and 917 brochures shown above. (Rarity index - XXXXX) (M&M #NA) (Recent sales price:  $874.00, 5/24/05, Ebay).

Click here for 356 Porsche Literature FAKES....!!  A recent auction listing on the Ebay Auction Site prompted me to put together some information to warn 356 Porsche literature collectors, and those just acquiring a brochure for their car, of known literature "FAKES". In this particular instance on Ebay, the person who posted the brochure didn't know it was a reproduction, and withdrew the item when notified. Over the years, there have been a number of 356 Porsche sales brochures that have been reproduced. In addition, a recent effort resulted in the reproduction of a significant number of 356 sales brochures, some originals of which are quite rare. The purpose of the examples shown here is to identify those brochures that have been reproduced, and to point out how to tell a FAKE from an original.  

So, what's a "Distler Porsche"?

Ever heard of a "Distler Porsche"? Well, look above! These are the famous Distler 7500 "Electromatic" tin models produced as toys in Germany in the 1950's. They are about ten inches long and come in a variety of colors (red, light blue, mint green, grey, and dark metalic blue). They are battery powered, both "D" cell US batteries, and a German version battery which is available at custom battery stores. They also have workable steering, two forward gears and reverse. The body is tin metal with various plastic parts. The electric clock-works motor and gearing arrangement is a marvel of engineering! A nice original speciman with a box, like the one in the picture above, can easily sell for more than $1,000.00. They do appear for auction quite frequently on the eBay Auction Site. To see more examples, click here:

Click here to see more examples of Distler Porsches!

The 356 Registry:
If you own or if you are interested in 356 Porsches, check out the world's largest club devoted exclusively to these fine German automobiles. Subscribe to the Registry's bi-monthly magazine devoted only to 356 Porsches. Join the Registry "List", an email communications system for Registry members. Learn who's got the parts, where the shows and swapmeets are scheducled, and what's going on in the world of 356 Porsches. Its a very active group and you'll be glad you joined. All this included in the $25 annual membership fee. Click the button below to go directly there. Or if this link doesn't work, the internet address is:

 Click here for the #356 Registry Website:  http://www.356registry.org

Check back often!

This site will be expanded with additional brochures and other interesting information. And in the future, selected additional Porsche models will be added to the site, as well as other odd and interesting memoriabilia related to 356 Porsches.  

Click here for 356 Porsche Factory Technical Manuals FOR SALE!

Charlie White
Scottsdale, Arizona, USA
Email: derwhite@aol.com

Comments and suggestions regarding this website are always welcome!

This website was designed for educational purposes to document the history of advertising materials for 356 Porsches 1950-1965, and was updated on 7/3/2008, and will be continuously updated with additional material. Come back and see!

Go to the top of this website for the information about the book based on this website!

Copyright @ 2000/2005/2006/2007/2008, DerWhite Productions, Phoenix, Arizona USA

Counter:  I give up on the counter that was here. I set it up to keep track of how many hits this websit experienced.
Since the beginning of the website, there have been over 125,000 hits, however periodically it
"zeros out" for some unknown reason. So I've given up on using the counter!
Updated New Website Address:  10/15/08