DerWhite's 911 & 912 PORSCHE   Showroom Sales Literature 1963-1973!

The purpose of this website is to show the Porsche factory showroom sales literature for early 911 and 912 Porsches from the period 1963 to 1973. Included will be showroom brochures, price lists, color charts, and any other available sales media used by Porsche and Porsche authorized dealers. Scroll down and you will see a variety of historical showroom sales brochures published by Porsche from the earliest days of the 911 & 912, so check back often..........more stuff will be added continuously. Thanks for stopping by!

Charlie White
Scottsdale, Arizona, USA

   Click here for 912 Porsche Exploded-View Part Diagrams & Engine Manual For Sale!

911-912 Porsche Sales Brochures 1963 to 1973!

 
Models and Body Styles!

 Factory Technical Information!

Here are four factory booklets that are crammed with technical information about 911/912 Porsches!

901 Porsche, September 1963!

1. The "Porsche 901 Brochure" is one of the first, if not the first, sales brochure published by Porsche for the "900 series" Porsches, what we commonly know as 911 and 912 Porsches. 901 was the initial model number used by Porsche, later changed to 911 due to a name conflict with the French Peugeot 901. Actual production of the new 911 started in September 1964 for Model Year 1965. The brochure comes in English and German language versions, and possibly French. The "E" in the bottom left corner stands for English! There is a very good reproduction of this brochure floating around, beware! (Y)

901 - 911 Porsche, September - October 1964!

901/2000 Technical Data, English, September 1964.

911 Technical Data, German, October 1964.

2. & 3. "Porsche 901/2000 Technical Data" v. "Porsche 911 Technical Data". These two early technical data brochures represent the time frame in which the original Porsche 901 was renamed the Porsche 911, because of the name conflict with the French automaker Peugeot and the Peugeot 901. Both contain essentially the same technical data, including graphs, although the above 901 technical data brochure is in English and the 911 brochure is in German. The gold embossed sticker was added to the brochure by dealer Autohaus Elmshorn GMBH, located in Kölln-Reisiek, a city northwest of Hamburg, Germany. (Y)

911 Porsche, October 1964!

Porsche 911 Coupe Brochure, W221, October 1964, German.

Porsche 911 interior from October 1964 brochure.

4. The "Porsche 911 Brochure" may be one of the first actual production car brochures published for the 911 Coupe in October 1964. Regular production of the 911 Coupe started in September 1964 for Model Year 1965. This all-color 12 page brochure includes lots of technical data, together with lots of photographs of the interior, and various parts of the car including the front steering/braking assembly, and the transaxle. Interestingly, pictures show the 5 speed transaxle. The 911 model came with a 6 cylinder Boxer motor. Shown above is the German language version dated 10/64. There is also an English version dated 1/65. There may also be other date and language versions. (Y)

911 Porsche 2+2, Undated (Late 1964 or Early 1965)!

Porsche 911/2000 2+2 Coupe Brochure, Porsche of America Corp., Undated, English.

5. This 4 page "Porsche 911/2000 2+2 Coupe Brochure" was NOT published by the factory, but rather Porsche of America Corp., Neaneck, N.J. It is undated, but is believed to have been printed in late 1964 or early 1965. Basically, this is a black & white with red brochure that has a few pictures inside and technical information on the back cover. Horsepower of the 2-liter six cylinder engine is listed at 148hp SAE. (Y)

356, 911 Porsche, 1965!

1965 Price List Folder for the 356-C & New 911 (right half of image above is the cover)!

Inside of 1965 Price List Folder!  Images provided by John Bell.

6. This "Early 356/911 Price List" is unusual in that it is one of the few sales literature items that mentions both the NEW 911 and the 356!  It is a simple 4 page folder on course paper. Prices for the various 356 models are included topping out at $4,985.00 for the 356-SC Cabriolet, as compared to $6,490.00 for the new six-cylinder 911 Coupe. Quite a price difference! Folder was published in the USA by Porsche of America, Corp., the USA distributor. (Y)

911 Porsche, March 1965!

Porsche 911 Coupe Brochure, W221, March 1965, German.

7. This 12-page all-color brochure is for the "Porsche 911 Coupe". Inside there are some beautiful color pictures of the interior and exterior of the car, and on the back cover are complete technical specifications, which show a 6 cylinder motor with 130 DIN horsepower. There are probably English and other language versions of this brochure. (Y)

NEW: 911 Porsche Advertising Folder, 1965!

Above is the Cover!	Early 1965 Porsche "911 Hints to Drivers" folder.  Images provided by Jim Alton.

 8. This early 12 page folder titled "Porsche 911 Hints for Drivers" was published by Porsche in September 1965, at the very beginning of the 911 production run. It tells the "new" 911 customer how best to start the 911 in winter and summer, talks about leting the fuel pump fill the carbs after the car has been sitting for a while, and advises how the break in the new motor. It's an interesting booklet informing customers about their new 911 and its flat six cylinder motor. (N)

911 Porsche Accessory Price List, 1965!

1965 911 Price List. Image provided by GN, Geneva.

9. This "1965 Porsche Accessory Price List" for Swiss market, consists of a single 4 x 9 inch sheet printed on two sides. The text is in German, and the item was printed in Switzerland. Notice that a 911 Coupe was priced at 29,750 Swiss francs. (N)

911, 912 Porsche, Undated 1965!

10. "Porsche Factory Postcard", undated, believed to be 1965. Porsche published many postcards during this period showing their various models. The postcard is marked Dr. Ing. h. c. F. Porsche KG, Stuttgart on the back. (Y)

911, 912 Porsche, Undated 1965!

The first Porsche accessory Air Condition System.  Image provided by John Bell.

11. The "Porsche Air Brochure" announced the availability of the first factory authorized Air Conditioning System. It is a simple undated folder published in the USA sometime in 1965 by Porsche Cars North America, the North American Porsche Distributor at the time. Earlier after-market A/C units were manufactured Delanair for late 356 Porsches. (N)

 Click here for additional information on the earlier A/C units for 356 Porsches.

911 Porsche Price List, 1965!

1965 Porsche 911/912 Sunauto (Paris, France) Price List. Image provided by GN, Geneva.

12. This "1965 Sunauto Price List" for the Porsche 911 and 912 measures 3 x 8 inches in size, and was printed in French in France, by Porsche distributor Sunauto, Paris, France. (N) 

Porsche Color Chart, May 1965! 

Porsche 911/912 Color Chart dated May 1965!

13. "May 1965 Factory Color Chart". Above is a 911/912 Porsche factory color chart dated May 1965 showing the following colors for Model Year 1966:  Slate Gray (6601), Polo Red (6602), Golf Blue (6603), Light Ivory (6604), Bahama Yellow (6605), Irish Green (6606), Sand (6607), Aga Blue (6608) , and Black (6609). You can tell the year of a particular color by the first two numbers in the color number, i.e. 66 = 1966. This brochure is in English, French (Carte de nuances), German and Italian. (Y)

 Click here for information on the earlier Colors for 356 Porsches.

912 Porsche, April 1965!

Porsche 912 Brochure, W295e, April 1965, English.

14. The "Porsche 912 Brochure" is probably one of the first all-color brochures published by Porsche for the 912! There are many printing date versions of this brochure, as well as an English version, a French version, an English/German/French version, and versions in German, Swedish, and Dutch. There may be other date and language versions. (Y)

Standard Equipment Listing, 912 Sales Brochure dated April 1965.

NEW: 911 l 912 Porsche Price List, August 1965!

Front Cover	Inside Folder	Back Cover
August 1965, Porsche factory 911/912 Price List in English. Images provided by TJS Geneva.

August 1965, Factory 911/912 Price List in German. Images provided by TJS Geneva.

15. & 16. These two "August 1965 Tourist Price Lists" shows prices in DM & US$ for the 6 cylinder 911 and the 4 cylinder 912 Porsches. The tourist price list was for tourists who picked up their new cars at the factory. It used to be said that you could pay for a nice European vacation from the savings from picking up your new Porsche directly from the factory under the tourist delivery program. (NN)

 NEW: 911 & 912 Porsche Tourist Delivery Folder, August 1965!

August 1965, Tourist Delivery Folder.

17. This "Tourist Delivery Folder" is dated August 1965 and explains the process by which Buyers could pick their new Porsche at the factory and save lots of money. It used to be that the cost savings of purchasing your new Porsche at the factory was enough to pay for a nice European vacation. The map showing the location of the factory is on the back cover. (Y)

911 Porsche, Undated 1965!

18. This undated "Service Inspection Postcard" is approximately 5 x 7 inches in size, is printed in English, and says on the back side:  "Its time for another inspection service and lubrication. Why the reminder? its less costly to maintain your Porsche than repair it". It is believed to have been published in 1965. (N)

911 Porsche, August 1965!

Porsche 911 Coupe Brochure, W28, August 1965, English/French/German.

19. This early "Red 911 Brochure" is a 3-panel folder, and only covers the Porsche 911 Coupe. The pictures are mostly in color with nice interior and exterior photographs, together with extensive technical data on the back cover. The 6 cylinder 2-liter motor described in the brochure has 148 hp. (Y)

911-912 Targa Porsche, September 1965!

Porsche 911-912 Targa Brochure, W225, September 1965, 4 Language Version.

20. The "New Targa Brochure" introduces Porsche's newest model, the Targa, an open car with a built in roll-bar. The brochure illustrates the  four ways  to set  up the  top:  1. Top on, rear window up, 2. Top on, rear window down, 3. Top off, rear window up,
and 4. Top off rear windown down. The New Targa came from the factory as a 911 6-cylinder Targa, or a 912 4-cylinder model. This brochure was published more than a year before the first Targas rolled off the factory assembly line in December 1966 for Model Year 1967. So there were Targas manufactured in 1966 although they were for Model Year 1967! (Y)

Targa's four top configurations!

911, 912 Porsche, October 1965!

911/912 Accessory Price List, September 1965, 10/65 version.

21. This "September 1965 Accessory Price List" is probably for Model Year 1966. It lists the factory accessories available with prices in four languages: English, German, French, and Italian. In includes such things as chrome wheels, outside thermometer, safety belts, luggage, rear window wiper, special paint, elevated seats, tinted windshield, and much more. Based on the publication date, this price list probably goes with the following accessory booklet. (Y)

911, 912 Porsche, October 1965!

911/912 Accessory Booklet, September 1965, 10/65 version.

22. This "September 1965 Accessory Booklet" lists the various factory accessories available for the 911 and 912, some of which are shown in pictures below. The descriptions are in four languages, English, German, French and Italian. (Y)  

Wood Steering Wheel (left), Black Horn Button (right).
Talbot Mirror.	Rear Window Wiper.
Accessory Luggage Alternatives.

911 Porsche, October 1965!

Porsche 911, October 1965,  Image provided by John Bell.

23. This early "Prestige White 911 Brochure" is rare and hard to find. It was published in October 1965 and features the NEW 911 Porsche. Inside are color pictures and technical information. (N)

911 Porsche, November 1965!

Porsche 911 Brochure, W221e, November 1965, English.

24. The "Yellow 911 Porsche Brochure" covers only the 911 and is dated November 1965. This brochure is for Model Year 1966 and has 12 all-color pages, including the picture below. Complete technical specifications are shown on the back cover. (Y)

One Gorgeous Red 911 Porsche!  I'll' take several!

912 Porsche, November 1965!

Porsche 912 Brochure, W223e, November 1965, English.

25. This "1966 912 Brochure" was published in November 1965 for Model Year 1966, and features only the 912. It is an 8-page all-color brochure with nice color pictures inside and complete technical information on the back cover. There is also a version of this brochure dated 6/65. (Y)

NEW: 911-912 Porsche Tourist Delivery, November 1965!

Tourist Delivery Folder, November 1965, Image provided by John Bell.

26. This "911 Tourist Delivery Folder" dated November 1965 is very similar to a version dated August 1965 and describes Porsche's program for picking up your new 911 at the Factory. On the back cover is a map of Stuttgart showing the Factory's location. It points out that the savings from buying at the Factory could pay for your trip to Europe. Many still treck to Europe to pick up their new Porsches! This brochure is nearly identical except for the color to one published for the 356-C in 1964. (N)

NEW: 911-912 Accessory Price List, March1966!

March 1966 Accessory Price List, German language version. Images contributed by TJS Geneva.

27. This "1966 911-912 Accessory Price List" in German is dated March 1966. It lists factory accessories for both 911's and 912's.

NEW: 911-912 Porsche Price List, July 1966!

28. This "July 1966 Factory Price List" shows prices in German DM for the 911, 911-S and 912 ranging from 17,590DM ($4,398.00) for the 912 4-cylinder to 24,459DM ($6.115.00) for the 911-S 6-cylinder! DM to the $ conversion rate in 1967 was approximately 4DM to $1. (N)

911-912 Porsche Color & Interior Sample Book, 1966!

1966 Porsche 911/912 Exterior Color and Interior Sample Book! Images provided by TJS Geneva.

29. This "1966 Porsche 911/912 Color and Interior Sample Book" includes large color pages over which can be laid a clear plastic page with a line drawing of a 911/912 Porsche to give one the idea of what the car would look like in that color. This is a form of "Trans Art" used in earlier Porsche and VW sales literature. In addition, the book includes seat material and fabric samples and tells what exterior colors come with what interior seat material and carpet choices. These books are highly collectable and give an excellent picture of the color combinations available. (N)

911-912 Porsche, September 1966!

911-912 Porsche Coupe Brochure, W215, September 1966, English, German, French.

30. This "Girl with Flowers 911/912 Brochure" was printed in September 1966 for Model Year 1967, with written text in English, French and German. It totals 20 pages and is all color. Extensive technical information and drawings are shown at the back of the brochure. (Y)

911-912 Porsche, Undated 1966!

911-912 Porsche Folder, undated Est. 1966, English.

31. The above "Come-hither 911-912 Brochure" is a simple folder that comes folded in half or in thirds. It is undated and was published by Porsche of America Corporation sometime in 1966. It covers the new 911 and 912 series Porsches. (Y)

911 & 912 Porsche, Undated1966!

1966 Porsche Promotional Postcard. Image provided by KN, Geneva.

32.  This "1966 Promo Postcard" which is approximately 3.5 x 5.5 inches in size, in English text, and printed in the USA, was sent to potential customers.  It says on the front: "Come on in, you you'll never forget it." It uses the same image as a similiar 1966 foldout brochure shown above. (N)

911-S Porsche, September 1966!

Porsche 911-S Coupe Brochure, W213e, September 1966, English.

33. The "New 911-S Brochure" is an all-color multi-part folder that introduces the new 911-S. At 180 horsepower (SAE), this is the top of the line model for Porsche. This brochure is one of the nicest brochures published during the early 911 era and has become very collectable and routinely brings over $150.00US at auction. (Y)

911, 911-S, & 912 Porsches, November 1966!

911/911S/912 Accessory Booklet, July 1966, 11/66 version.

34. This "July 1966 Accessory Booklet" (November 66 version for Model Year 1967) lists the various factory accessories available, some of which are shown in pictures below. The descriptions are also in four languages, English, German, French and Italian. Below are some of the items shown. Anybody care to guess what "Poggiatesta in finto cuoio con ganci per fissaggio, destro" means? Hint, it's for the "right side"! (Y)

Chrome wheels v. Forged Alloy wheels.	Outside Thermometer.

   Click here for 912 Porsche Exploded-View Part Diagrams For Sale!

911-S Porsche, Undated late 1966 or early 1967!

35. This "Early 911-S Brochure" is believed to have been for distribution in England and published sometime in late 1966 or early 1967. If you have information about this brochure, please contact the author. (N)

911, 911-S, & 912 Porsches, Undated 1967!

Undated 1967 911, 911-S & 912, 28 page brochure.

36. This "911, 911-S, 912 Crest Brochure" measures 9 x 4 inches and totals 28 pages, the majority of which are in color. It is undated and covers the 911, 911-S and 912, but not the Targa. As a result it is believed to have been published sometime in 1967. A note on the back cover indicates that the brochure was prepared by Henry J. Kaufman & Associates in the USA, and printed in Western Germany using pictures that were mostly shot in Germany. There is a reference to Porsche of America Corporation's right to make changes without notice, so this brochure was probably destined only for the USA. Below is a page covering the Carrera 6. (Y)

Back cover shows Standard and Optional Equipment.

Inside page has information about the Porsche Carrera 6.

Porsche Targas, Undated 1967!

Porsche Brochure for the "Targa" from 1967, Image provided by John Bell.

37. This "Porsche Targa Brochure" is apparently quite rare and hard to find. I had never seen it until it came up for auction on Ebay recently. The brochure covers only the Targa model, has 14 pages, and has clear plastic pages that allow one to see the various top on/off, rear window up/down configurations, like the VW "Transart" Brochure well known to VW literature collectors. (N)

911-912 Porsche Tourist Delivery, Undated 1967!

Tourist Delivery Folder from 1967, Image provided by John Bell.

38. This "1967 Tourist Delivery Folder" provides information on how to pick up your new Porsche at the Factory. It includes a map of Stuttgard on the back cover and is very similar to the 1965 version of the brochure. (N)

911, 911-S, 912 & Targa Porsches, Undated 1967!

39. This "4 in One Targa Folder" is undated, but is believed to have been published sometime in 1967. It covers the new model Targa with its permanent roll bar, and it's three engine configurations:  911, 911-S, and 912. Folded up, the folder measures 8.5 x 4 inches and is in English. On the back cover is the blue 911 Targa shown in the image below. Images inside the folder emphasise the four ways to configure the top: 1. removable top off, flexible rear window down, 2. removable top off, flexible rear window up, 3 removable top on, flexible rear window down, and 4 removable top on, flexible rear widow up. Today, "soft window" Targas like this are hard to find and prized for restoration! (Y)

Soft Window Targa.

911, 911-S, 912 & Targa Porsches, Undated 1967!

Porsche 912 Single Sheet, Undated 1967, English.
Porsche 911 Single Sheet, Undated 1967, English.
Porsche 911S Single Sheet, Undated 1967, English.
Porsche 911. 911S. 912 Targa Single Sheet, Undated 1967, English.

40, 41, 42, & 43. This "4 sheet set of 1967 Flyers" covers the 911, 911-S, 912, and Targa models for Model Year 1967. They are undated with no indication of who printed them. They may have been published by Porsche of America Corp. (Y - all)

911-T, L, S & 912 Porsche, August 1967!

Porsche 911 T, L, S & 912 Coupe & Targa Brochure, August 1967, English.

44. "Pure Pleasure of Driving" is a 12 page all-color brochure covering the 911-T, 911-L, 911-S & 912 Porsches for Model Year 1968, which was the first year of new exhaust emissions regulations in the US. All 1968 Porsches exported to the USA had side marker reflectors, and wheel width increased to 5 1/2 x 15 inches. (Y)

Now............isn't that one FINE looking 912 Porsche?

Racing Victories, 1967!

Porsche Racing Victories, 1967, Single Sheet.

45. This "Rennsportjahr 1967" is a single sheet printed only on one side listing important racing victories for 1967. The sheet is not dated, and there is no indication of who published it. It is likely that it was printed in late 1967 or early 1968. The Porsche racing car in the picture above is a Porsche 906!

Porsche Factory Postcards, 1967!

46. & 47. Two "Porsche Factory Postcards" from 1967, each 4 x 5.8 inches in size with German text. Both were printed in Germany, one shows the Porsche Targa, and the toher shows a Porsche 911-S Coupe.

911-T, L, S & 912 Porsche, August 1967!

48. This "1967 Coupe/Targa Brochure" was published in August 1967 and emphasises the NEW Targa v. the Coupe. It covers the 911-T, 911-L, 911-S and 912; and there are versions in English, French and German.

911-T, L, S & 912 Porsche, September 1967!

49. This "White Coupe on the Ocean Brochure" is dated September 1967 most likely for Model Year 1968. It features the 911-T, 911-L, 911-S and 912 Porsches and totals 24 pages. The cover has a cut-out, top center, which shows the white coupe on the inside front page. An interesting note inside says the Targa is "available with left hand drive only"! The brochure incorporates many pictures and images from prior brochures, which is common in Porsche sales literature.

Porsche Sportomatic, July 1967!

An early "Sportomatic" brochure in German, July 1967!

50. This early "67 Sportomatic Brochure" covers Porsche's clutch-less automatic transmission. It is hard to tell if this item is a sales brochure for the new Sportomatic transmission, or an Owner's Manual Supplement. Either could be the case. It has 38 pages and covers the new transmission in detail.

911 Porsche Sportomatic, August 1967!

911 Porsche Sportmatic Brochure, W14e, August 1967, English, Image provided by John Bell.

51.  The Porsche "Sportomatic Automatic Clutch Transmission" was further covered in the above 4-page folder published in August 1967. It was Porsche's first attempt at providing an automatic transmission "that eliminated the clutch pedal". It had seven settings:  "N" neutral for starting, "D" drive for city driving, "D3" and "D4" two ratios for open road driving, "L" low for steep grades, "R" Reverse, and "P" for Park. It was available only for the 911 and 911-S.

911 Porsche Sportomatic, September 1967!

52. & 53. This Porsche "Sportomatic Automatic Clutch Transmission" brochure uses the same images and layout graphics as the prior version except that the text in the brochure has been completely rewritten! This version is dated September 1967 while the prior version was dated August 1967. Reading the text of both brochures reveals no particular reason(s) why the brochure was redone.

Porsche Accessory Brochure, November 1967!

54. This "November 1967 Accessory Brochure" shows the factory accessories for Model Year 1968 in four languages:  English, French, German and Italian "per tutti i modelli" (for all models)! The cover is a brown rough cardboard-like paper. The brochure totals 42 pages.

Porsche Color Chart, 1967!

55. Above is a full-line "Porsche Color Chart for 911's and 912's dated 1967 for Model Year 1968", showing the following standard colors:  Slate Grey (6801), Polo Red (6802), Ossi Blue (6803), Light Ivory (6804), Bahama Yellow (6805), Irish Green (6806), Sand (6807), Burgundy Red (6808), and Tangerine (6809).

Standard & Special Exterior Paint Colors 1966-1967!

911, 911-L & 912 Porsche, January 1968!

1968 Price List for US models!

Images provided by John Bell.

56. This little "1968 Price List Folder" is dated January 1968 and lists prices for the 911, 911-L, and 912. The 911-L Targa tops the prices in 1968 at $5,650.00US. The 911-S was not offered in the USA in 1968 due to emissions problems.

NEW: Porsche Advertising Items, February 1968!

February 1968 Porsche Advertising Items Booklet. Images contributed by TJS Geneva.

57. This "Porsche Advertising Items Booklet" is dated February 1968. It contains a listing of Porsche advertising items available to dealers with part numbers, descriptions and and photos. The items include model cars, pen sets, glassware, and all sorts of items that could be bought at your local Porsche dealer.

NEW:  Porsche 911/912 Color Chart, June 1968!

June 1968 Porsche Factory Special Colors. Image provide by TJS Geneva.

58. This "June 1968 Factory Special Colors Booklet" contains unusually large color sample pages which are the same size as this spiral bound booklet. On the back page is a cautionary statement saying that these exact colors cannot be guaranteed and the samples included in the booklet should only be used as a guide. 

911, 911-L & 912 Porsche, Undated 1968!

59. This "Gold Coupe in a Green Field Brochure" contains an interesting combination of images from prior brochures. It totals 28 pages, is all color, and measures 9 x 4 inches. It covers the 911, 911-L and 912 (no 911-S!). Nearly all of the images inside can be found in previous brochures. One of the most interesting is below, compared to a similar picture from a 1966 brochure. Look closely at the differences...............and the similarlities! How did they do this?

Image from the 1968 Brochure!

Image from the 1966 Brochure!

Can you count the differences betweem the two images?

911, 911-L & 912 Porsche, Undated 1968!

60. The "Accordian 911/912 Folder" is an interesting rough paper folder that measures 3 x 9 1/4 inches folded up, and 3 x 18 inches unfolded. It is undated and there is no indication of where and by whom it was published. It does mention that Porsche was the winner of the Car & Driver 1967 Readers' Choice Poll for 1967. Given it's size and the fact that it is in English suggests that it was printed in the USA.

Porsche Factory Manufacturers Statement of Origin (MSO), 1968!

MSO for a 1968 911 Coupe.

61. Ever wonder what a "Birth Document" looks like for a 911 Porsche? Well, a Manufacturer's Statement of Origin (MSO) is the closest thing available. Some would argue that a Kardex is the "real birth document" except most experts say a Kardex is really a warranty record. In any case, the MSO is the document that it is used to obtain a title in the USA. Cars come with an MSO which lists the basic title information, which is then used as the basis to title the car.

911-T-E Porsche Sportomatic, August 1968!

62. The  "911-T 911-E Sportmatic Folder" describes Porsche's clutch-less automatic transmission for Model Year 1969, available only for the 911-T and 911-E. It is a simple 4-page folder published in August 1968 by Porsche Stuttgart-Zuffenhausen.

NEW: 911-T, E, & S & 912 Porsche Price List (Model Year 1969), August 1968!

63. This "Porsche Price List for Model 1969" was published in August 1968, and has prices for the 911-T, 911-E, 911-S and 912, and also has pictures of several new model changes.

911-T, 911-E, 911-S & 912 Porsche, September1968!

64. This "Plain Gray Full Line 911-912 Porsche Brochure" covers the full line of Porsches available for Model Year 1969. The cover is almost like gray cardboard, but the inside pages are all slick color. It totals 22 pages and comes in various language versions. The above image is of the French language version from Sonauto, the French Distributor. For whatever reason, this brochure is tough to find and getting up there at auction. If you have a 1969 model Porsche, this brochure would be a nice addition to your documentation for the car.

911-T, 911-E, 911-S & 912 Porsche, September & October 1968!

65. & 66. Above are the "September 1968 Factory Accessories Brochure" and the "October 1968 911/912 Price List", both of which were for Model Year 1969. Recall that Porsche model change-over usually begins in the September prior to the actual Model Year!

Divide the DM price by 4 to get the Dollar price!

911 & 912 Porsche of America Corp. Price List, January 1968!

January 1968 Porsche of America 911/912 Price List.

NEW: 67. This "January 1968 Porsche of America Price List" shows prices for the 911, 911L and 912 for Model Year 1968 together with prices for various accessories both P.O.E Newark, New Jersey and if picked up at the factory. Notice that the electric sunroof option costs $395.00 delivered in Newark compared to $225.00 at the factory. Add up the price savings for a 911 or 912 together with some nice savings on accessories, and you have some cash for a Europen vacation after picking up your new Porsche at the factory!

911 & 912 Porsche, Spring 1968!

Spring 1968 Porsche Distributors & Dealers Listing. Image provided by KN, Geneva.

 68. This "1968 Spring Edition Distributors & Dealers Listing" totals 20 pages and is approximately 8.5 x 5.5 inches in size. It is in English and is printed in the USA.  

911-T, 911-E, 911-S & 912 Porsche, Undated late 1968 or early 1969!

69. This "Blue Targa Brochure" is a multi-fold folder measuring 8 1/2 x 4 inches folded up. It covers the 911-T, 911-E, 911-S and 912 for Model Year 1968. It is undated but was published in Germany. It mentions winning Car & Driver's 1968 "Readers' Choice" Poll.

Tourist Delivery Folder, Undated late1968 or early 1969!

70. & 71. These "Tourist Delivery Brochures" cover Porsche's program for tourists who want to order their Porsche and pick it up at the factory. In the 1950's and 1960's, the price savings by picking up a new Porsche from the factory was more than enough to pay for a European vacation. Hence, the continuing popularity of this program. It is not clear why there are two versions of this brochure although one may be for a different model year. The "green version" mentions 1969 models.

911 Porsche Racing, Undated (Est. Late 1968 or Early 1969)!

72. This "Racing: The Ultimate Proof Brochure" is undated and totals 12 pages. It was published by Porsche in late 1968 or early 1969 and describes Porsche's racing activities, and how racing concepts apply to the cars sold to the public. Some current model pictures are shown but without any technical specifications.

911 Porsche Racing, 1969!

1969 Porsche Racing Brochure. Image provided by GN, Geneva.

73. This "1969 Porsche Racing Brochure" totals 34 pages, is in black and white, and color, ane is approximately 4 x9 inches in size. It is in English and is printed in USA by Porsche+Audi Division.

911-T, 911-E, 911-S & 912 Porsche Accessories, 1969!

Porsche Factory Accessories, 1969.

Images provided by John Bell.

74. "1969 Porsche Accessories" is a small booklet listing all of the factory accessories available for 1969. Included is the factory air conditioning option which fits along the bottom of the dashboard.

Porsche Color Chart, 1969!

Images provided by John Bell.

75.  The "1969 Color Chart" is odd because it has a publication date of June 1968, but a sticker has been placed on the back of the brochure suggesting that the color chart was used for the 1969 Model Year.

911-T, 911-E, 911-S & 912 Porsche, 1969!

76. The "Fact Book Brochure" totals 26 pages and was published sometime in 1969. It covers the 911-T, 911-E, 911-S and 912 Porsches. It measures 8 x 5 1/4 inches, and is all color. Many of the images in this brochure are also shown in earler brochures.

911-T-E-S Porsche, Late 1969 or Early 1970!

Brochure for new 2.2 liter motor!

77. This "Die Neuen 2.2 Liter Motor Brochure" is undated but was probably published in late 1969 or early 1970 for the models with the new 2.2 Liter motor. The brochure inside is all color, despite its mostly all white cover, and has technical information on the back cover. The brochure was published by VW-Porsche Vertriebsgesellschaft MBH, Stuttgart, in the German language. There may or may not be an English version of this brochure.

Porsche Color Chart, 1970!

1970 Porsche Color Chart, Image provided by John Bell.

78. This "Porsche Color Chart for 1970" does away with the traditional 4-digit color numbers. Also included are colors "only for the 914 and 914-6. A chart inside the folder lists the standard interior-exterior color combinations.

911-T-E-S Porsche, 1970!

79. "1970 Maintenance Folder" published by Porsche+Audi Division of Volkswagen.

911-T-E-S Porsche, 1970!

80. "Six Porsches" is a small 3 3/4 x 9 inch 16 page brochure that for the first time shows the 914's together with the 911's. The brochures were published in USA and cover the 911-T, 911-E, 911-S, 914, 914-6 and Targa!

911-T-E-S Porsche, 1970!

911-T, 911-E & 911-S, 1970, English.

81. This "No Matter which....911 Folder" is huge, measuring 10 1/2 by 14 inches. The cover is black and white as shown above, and the inside pages are one large color picture showing the 911-T, 911-E and 911-S Porsches plus a Targa. The back cover has complete technical specifications. The folder appears to have been printed in Germany for the USA market.

911-T-E-S Porsche, late 1970 or early 1971!

911-T, 911-E & 911-S, 1970, French language version of "The Porsche 911 Concept"!

82. The "La Conception des Porsche 911" is an extra large, all color, deluxe brochure published in Germany sometime in late 1969 or early 1970 by VW-Porsche Vertribsgesellschaft MBH, Stuttgart. It includes a short history of the 356 Porsches, and covers the 911-T, 911-E and 911-S. This brochure is the French language version and is very similar to the two large brochures which follow. It may be the earlier of the three brochures with the changes to blue covers and adding the world championship logo coming later in the year when the standings were finalized.

911-T-E-S Porsche, late 1970 or early 1971!

1970 "Weltmeister" Brochure, English version!

1970 "Weltmeister" Brochure, German version!

1970 "Weltmeister" Brochure, French Version. Image provided by GN, Geneva.

83. The "Porsche 911 Concept Weltmeister Brochure" is an extra large, all color, deluxe brochure published in Germany sometime in late 1970 by VW-Porsche Vertribsgesellschaft MBH, Stuttgart. It includes a short history of the 356 Porsches, and covers the 911-T, 911-E and 911-S. The cover shows a graphic which represents Porsche's racing world championships in 1969 and 1970.

A message in the inside first page from Ferry Prosche.

Birth of a 911 Porsche..........1971 Factory Tour!

Order the Booklet that shows the 1971 Factory Assembly Line!

The 911 Factory Tour Booklet, 20 pages, 8 1/2 x 11 inch format!

This is a 20 page, 8 1/2 x 11 inch, slick paper booklet, featuring pictures taken along the Porsche Factory Assembly Line. The images were taken by this author on the factory assembly line in 1971! They show individual Porsches in various stages of the manufacturing process from the beginning main-body jig to the end with a finished 911 driving off the assembly line! Each step on the line is covered in detailed B&W photographs. See Coupes and Targas moving from Body Fabrication to Engine Assembly to Final Assembly. If you have a late 60's or an early 70's 911/912 Coupe or Targa, you'll be interested in this Custom Booklet to see how your car was put together!

This is NOT a COPY of SOMETHING ELSE! Images are original to this author and this custom published booklet. Included are original photos taken by the author on the assembly line at the Porsche Factory in Stuttgart, assembled into a soft cover, slick paper booklet. $15.99 + $3.50 postage. Shipped in an envelope within a cardboard flat box to prevent damage in shipment. Personal checks welcome. To order, click below:

 Click here to Order the 911 Factory Tour Booklet!

911-T-E-S Porsche, 1971!

84. The "Six Ways" brochure is a small 3 3/4 x 9 inch 16 page brochure that shows the 914's together with the 911's. The brochure was published in USA and cover the 911-T, 911-E, 911-S, 914, 914-6 and Targa!

Changes at Porsche, 1971!

Images provided by GN, Geneva.
A 1971 Booklet explaining Porsches new sales organization.

85. In 1971, Porsche published "Today's Porsche Organization" to explain it's new sales organization, first started in 1969 known as the Porsche+Audi Division.  Karl Ludvigsen, in "Porsche, Excellence Was Expected", described this situation as follows:  "In the last days of January 1969 the plan was announced in both countries. In Germany, VW and Porsche would found a new company, owned by both, to sell sports cars made by both firms. In the United States, Porsche would give up the distribution rights for its own cars to Volkswagen, which would establish a new Porsche+Audo Division to sell both those makes in the U.S."

911-T-E-S Porsche, 1971!

911-T, E & S Porsche, 1970, English (USA). Brochure Cover on left, Ferry Porsche right on inside cover page.

86. This "Porsche, a Love Story" was probably published in 1970 as it deals with the 2.2 liter motors for the 911-T, 911-E and 911-S rated at 142hp, 175hp, and 200hp SAE. Unlike prior brochures, it has a semi-slick cover and lower quality paper inside. The brochure was printed in the USA possibly by Porsche of America Corp.

911-T-E-S Porsche, 1971!

87. This "1971 Porsche T, E & S Folder" totals 4 pages and is approximately 8.5 x 12 inches in size. The text in this example is in Dutch (there are versions in French, German, English and Italian as well). Folder was printed in Germany.

911-T-E-S & 914 Porsche, 1971!

1971 911, 912 & 914 Brochure. Image provided by GN, Geneva.

88. This "1971 911, 912 & 914 Brochure" totals 40 pages and is approximately 8.5 x 12 inches in size. Text is German and it was published in Germany by VW Porsche.

911 Sportomatic, 1971!

1971 Porsche Sportomatic Brochure in French. Images provided by GN, Geneva.

89. This "1971 Porsche Sportomatic Brochure" totals 4 black and white and color  pages, and is 8.5 x12 inches in size. The text of this brochure is French, although printed in Germany. It covers Porsche's automatic........The Sportomatic transaxle.  

911-T-E-S Porsche European Delivery, 1971!

1971 Europen Delivery Price List. Image provided by GN, Geneva.

90. This is a "1971 Porsche European Delivery Price List". It shows the prices of the 911 series Porsches with US specifications, and includes the 914 and 914-6. It is a mostly black & white folder approximately 4 x 6.5 inchs in size and it was printed in English in the USA.

911-T-E-S Porsche Accessories, 1971!

91. This "1971 Porsche Factory Accessories Brochure" totals 30 pages of black & white images and measures approximately 8.5 x 8.5 inches. The text is in English and it was printed in the USA.  

911-T-E-S Porsche Accessories, 1971!

1971 Porsche Accessories Brochure. Image provided by GN, Geneva.

92. Above is a "1971 VW-Porsche Factory Accessories Brochure" which totals 20 pages of black & white images and text, and is approximately  4 x 6.5 inchs in size. The test is in German, English, French and Italian and it was published in Germany by VW Porsche. Included are accessories for the 914 and 914-6.

Porsche Color Chart, 1971!

93. This is a "1971 Porsche Color Chart", but what is shown above is not all of the colors.

Porsche Color Chart, 1971!

1971 Multi-language Color Chart. Image provided by GN, Geneva.

94. This is another "1971 Color Chart" in the form of a folder approximately 4 x 6.5 inchs in size. Text is in German, English, French and Italian and it was printed in Germany.

Porsche Special Colors, 1971!

1971 Porsche Special Colors. Image provided by GN, Geneva.

95. The above "1971 Porsche Colors" show available colors for the Porsche 911 series cars and the Porsche 914. The images are of pages from a flat spiral bound manual in which a clear see-through black and white line image of a 911 or 914 could be superimposed over a desired color to see what the combination looked like. The car images were spiral bound at the top, and the colors were spiral bound on the left side making this a handy dealer booklet to show to potential buyers. Porsche used a similar spiral bound manual for colors for Porsche 356-C's.

Porsche 911 T, E & S Price List, 1971!

1971 Price List. Image provided by GN, Geneva.

96. This "Porsche 911 T, E & S Price List", for Model Year 1972, totals 4 pages and is the German language version, printed in Germany.  

NEW: Porsche 911-T, E & S, and 914/914-6 Sample Book, 1971!

1971 Porsche Exterior Color and Interior Upholstery & Carpet Sample Book. Images contributed by TJS Geneva.

97. This "1971 Porsche 911 T, E, & S and 914/914-6 Exterior Color and Interior Upholstry & Carpet Sample Book" was primarily available to dealers to show potential customers the exterior and interior combinations that could be ordered from the factory. Special orders of colors and interiors could also be had for the asking and a price!

Porsche "Vintage" Postcard, 1971!

 98. This "1971 Vintage Postcard" measuring approximately 4.2 x 6 inches, was printed in the USA by Volkswagen-Porsche of America. On the front side are shown a vintage 1969 Porsche 911T, a vintage 1965 Porsche 356C, and a vintage 1970 Audi 100LS.  Text on the reverse says: "Porsche Audi Classics. Purchasing a used Porsche or Audi is an investment., not only in driving pleasure, not only in pride of ownership, but also in retained high value over the years. A selection of guarenteed Porsches and Audis awaits your inspection at our used car dept."

Porsche Maintenance Flyers, 1971!

These small maintenance flyers were probably sent to customers by mail. No specific Porsche model mentioned!

99. thru 104. The above items are "Maintenance Flyers" used by dealers in 1971. They were mailed to customers reminding them to bring their Porsches in for regularly scheduled maintenance.

911-T-E-S Porsche, 1972!  

911-T, E & S Porsche, 1972, English (USA). Cover on left. Inside front cover same as on similar 1971 brochure!

105. This "Moonlight by the Ocean Brochure" was probably published in 1972 as it includes the new 2.4 liter motors for the 911-T, 911-E and 911-S rated at a reduced horsepower from 1971 of 133hp, 157hp and 181hp respectively. As with a similar 1970 brochure, this 1971 brochure has a semi-slick cover and lower quality paper inside. The brochure was printed in the USA possibly by Porsche of America Corp.

911-T-E-S Porsche, 1972!

106. This large format "1972 Deluxe Brochure" measures 8 3/4 x 13 3/4 inches and covers the 911-T, 911-E and 911-S. There are two versions of this brochure, perhaps more, in addition to possible language versions. The first version was published by VW-Porsche Vertriebsgesellschaft MBH, Ludwigsburg, with the printing number W48-e-010-971-0704, printed in Germany. The second version just says:  "Printed in Germany, SVA, Ludwigsburg" with a printing number 1006.23. Most of the pictures inside the brochure are different from one brochure to the other although the cover is exactly the same. No reason known for why there are two versions. There are no technical specifications included but they may have been covered in a separate removable technical section.

NEW: 911-T-E-S Porsche Price List, February 1972 Switzerland!

February 1972 Porsche Factory Price List Folder. Images contributed by TJS Geneva.

107. This "Swiss Porsche 911-T, E & S Price List" is dated February 1972 and appears to be in French and German for the Swiss market. It lists the standard equipment by model, and optional equipment with prices.

911-T-E-S Porsche, 1972!

Two language versions  911-T, 911-E & 911-S, 2.4 liter motor, Undated 1972.

108. & 109. The "New 911 with 2.4 Liter Engine" folder introduces the 2.4 liter motor for the 911-T, 911-E, and 911-S for Model Year 1972. The folder is undated but believed to have been published in late 19721or early 1972 by VW-Vertriebsgesellshaft MBH, Ludwiwsburg, Germany. Inside the folder are color pictures of the engine, interior, with technical data on the back cover. Notice the airdam below the front bumper.

911-T-E-S Porsche Color Chart, 1972!

1972 911 T, E & S Porsche Color Chart. Image provided by GN, Geneva.

110. "1972 Porsche 911 T, E & S Color Chart", 4 pages, approximately 6 x 8.5 inches in size. Text is German, English, French & Italian, printed in Germany.  

Porsche Accessories, 1972!

111. This "Accessories 1972 Brochure" lists and shows accessories for Model Year 1972. The all-color brochure has 16 pages and was printed in the USA by Porsche+Audi, a Division of Volkswagen of America. Accessories include such things as:  roof mounted ski rack, bumper guard rails, mag wheels, racing stripes, rear seat luggage straps, aluminum fender strips, chrome rocker panels, 911-S instruments, walnut gearshift knobs, air conditioner, center console, and mag wheel covers! Some of these accessories may be after-market accessories and not factory acccessories! MAG WHEEL COVERS?

Porsche Racing, 1972!

Porsche Goes Racing, 1972!

Images provided by John Bell.

112. This "1972 Porsche Racing Brochure" lists the racing schedules for Porsche for 1972. It was published in late 1971 for the 1972 season. In addition to race dates, it also has information about individual race tracks.

911-T-E-S Porsche, 1972!

1972 B&W Folder. Image provided by GN, Geneva.

113. "1972 Black & White Folder" approximately 4.5 x 8.5 inches, English, printed in USA.

Porsche Advertising Articles, 1972!

114. This "1972 Porsche Advertising Articles" Brochure lists such items as: arm patches, wall plaques, model toy cars, books, pens, cigarette lighters, key fobs, bill-folds, scarfs, ash trays, memo pads, posters, doilie and napkin sets, table pennants, luggage, table lamps, drinking glass sets, and much more. All these branded items come with the Porsche crest and logo. Many of these items have become collectable and sell for big bucks.  

911-T-E-S Porsche, 1972!

115. This "1972 911 Single Sheet" shows an orange 1972 911 on a black ground. On the back side are detailed technical data. This single sheet was printed in the USA.

911-T-E-S Porsche, 1973!

Above image of German language version provided by Andrea from Italy.

3 language versions, French, German & English 911-T, 911-E & 911-S, 2.4 liter motor, Undated 1973.

116. & 117. The "Model Year 1973 with 2.4 Liter Engine" folder highlights the 2.4 liter motor for the 911-T, 911-E, and 911-S for Model Year 1973. The folder is undated but believed to have been published in late 1972 or early 1973 by VW-Vertriebsgesellshaft MBH, Ludwiwsburg, Germany. Inside the folder are color pictures of the engine, interior, with technical data on the back cover. Notice the airdam below the front bumper.