DerWhite's  

 Porsche 356 

Price Lists!

1950-1965


Everyone knows pretty much what their 356 Porsche is worth today, but many have no idea what it cost new. To find out, I have accumulated a collection of factory price lists, published at various times during the 356 production run. These price lists are shown below. If you have a factory price list in your collection that is not shown here, send me a jpeg image and I'll add it to this website for all to see, credits given, of course!

 

356 Pre-A

1952


The above British Price List is undated and probably from 1952, based on the engines mentioned. Prices are listed in British pounds. Included is an interesting statement: "Now available in Great Britain to members of the United States forces, foreign Diplomatic Corps, and overseas visitors." The graphics on both sides of this black and white price list show show a split-window coupe.

 

 

Undated,
estimated
1953

 
The Exchange Rate Dollar to DM during the early 1950's was 4.2 DM to $1. So divide any of the DM prices in the above price list to obtain the dollar equivalent. For example, a 1500S Cabriolet sold for 15,800DM or $3,762.00!

 


Pre-A Engines

The following table shows the engine sizes that were available, by year, in the period 1950-1955. Since many of the price lists shown below are not dated, one way to estimate their dates is to see what engine sizes were quoted in each price list.

Engine Sizes

Year  1100 1300 1300-S 1500 1500-S 1600 1600-S
1950

X

-

-

-

-

-

-
1951

X

X

-

X*

-

-

-
1952

X

X

-

X

X**

-

-
1953

X

X

X***

X

X

-

-
1954

X

X

X

X

X

-

-
1955

-

X

X

X

X

X****

X****

*From October 1951,  **From October 1952,  ***From November 1953,  ****From October 1955.

 

 

1953


The price list for Hoffman Motor Cars of New York in 1953, listed the 1500 Super Cabriolet (equipped with radio, tachometer, special bumpers, and Seat regulator) at $4,584. Later versions of this price card have been seen as late as 1961. What is "Overdrive" in the last sentence of the front of the card?

 

 

1953


The price list for Cosmopolitan Cars Ltd., a Porsche distributor in Toronto, Canada listed the 1500 Super Cabriolet in 1953 , with the same special features, at $4,495 (according to the corrected figure shown above). What is "Overdrive"?

 

Click here for 356 Porsche Factory Technical Manuals For Sale!

 

 

Dated
December
1954

Unlike the earlier version of this price list, this English language version is dated December 1954. Included with the prices for Coupes and Cabriolets with the various engine options, are separate prices for single uncrated engines.

 

 

 1954

The price list for Hoffman Motor Car Company, a Porsche distributor in New York City, listed the 1500 Super Cabriolet in 1954, with the same special features, at $4,284. What is "Overdrive"?

 

 

This Price List, written
in English, is for a Porsche
dealer in Kaiserslautern,
Germany. The fact that it is
in English suggests that it
was intended for American
servicemen in Germany at
the time. The price list is not
dated, but it includes the
Speedster, and the 1600
engine which suggests that
the price list is from late
1954 or early 1955.

 

Porsche Speedster Carrera GS 1500 - $6,000

 

 

Price List dated December 1954, contributed by Allyn Erickson Los Gatos, California!

Here is a typed Dealer price listed from Competition Motors, Hollywood, California dated December 1954! Prices are quoted for Speedsters, and Continential Coupes and Cabriolets! Also included are some interesting accessory listings, like an "oil filter" for Speedsters only - $16.00US, "aluminum wheel discs" (assume these are the finned aluminum wheel discs) - $48.00US, and "clock for glove compartment" - $16.00US! Notice the Speedster color combinations on page 2, paint color, interior color, and top color!

 

 

 1955   A later price list from
Hoffman-Porsche Car
Corp. for 1955. Prices
are shown for Coupe,
Cabriolet & Speedster!
(from the collection of
Anthony West, of Basel,
Switzerland).

 

 

 1955  


This Hoffman Porsche Car Corp price list is dated April 1955 and features the "Type 356 Continentals", coupe and cabriolet, along with the Speedster. Interestingly, only 1500 engines are mentioned in the brochure. A Type 356 Continental Cabriolet with a 1500 Super 70 hp engine sold for $3,332. A type 356 Speedster with a 1500 engine 55 hp sold for $2,550. This brochure also touts Porsche's Vacation Delivery Plan. Take a vacation in Europe, and pick up your new 356 in any major city for a small delivery charge. The brochure says: "Act Soon! Orders are pouring in, and the vacation season has already begun!

 

356-A

 

Above is an early 356-A price list showing a price for the Spyder Type 550 1500 RS, 110 hp at $6,000. I'll take several. The Speedster 1500 GS Carrera with 100 hp is listed for $3,817. The design and layout of this price list is almost the same as the one from 1953.

 

 

 
This is another Tourist Delivery
Plan Price List, actually a 4 page
folder listing prices, and locations
of Porsche dealers throughout
Europe. The cover picture of this
brochure, above left, is also found
in one of the early Christophoris
magazines. It was common for
images to appear both in the
magazine and in sales literature
pieces.

1956

 

 

October 1957

 

 

  September 1957

356-A

    Hardtop      

Convertible

    Coupe     

 Speedster  
1600    

$2,985

$3,052

$2,785

$2,524
1600 Super

$3,225

$3,294

$3,030

$2,764
1500 Carrera GS  

$4,245

$4,325

$4,067

$3,794

 

 

 

August 1958

356-A

    Hardtop      

 Cabriolet  

    Coupe     

 Convertible  
1600    

$2,985

$3,052

$2,785

$2,774
1600 Super

$3,225

$3,294

$3,030

$3,019
1500 Carrera GS  

$4,245

$4,325

$4,067

 N/A

 

356-B T-5 & T-6

 

September 1959 English

September 1959 German

An interesting note in this price list says that while prices are shown in $$'s, if currency exchange rates change from 4.2 DM to the $, the effective purchase price must be paid in DM.
 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$3,080

$3,150

$2,885

$2,875
1600 Super

$3,255

$3,325

$3,060

$3,050
1500 Super 90  

$3,475

$3,545

$3,280

 $3,270

 

 

1960 Hoffman Motor Company Price List.

 

 

March 1960

 Exchange rate 1960:  4.32 Swiss Francs to $1.00 US.

356-B T-5

    Hardtop      

 Cabriolet  

 Hardtop/Cabriolet  

    Coupe     

 Roadster  
1600    

Fr. 17,200

Fr. 17,550

Fr. 18,250

Fr. 16,150

Fr. 16,100
1600 Super

Fr. 18,200

Fr. 18,550

Fr. 19,250

Fr. 17,200

 Fr. 17,100
1500 Super 90  

Fr. 19,250

Fr. 19,600

Fr. 20,300

Fr. 18,250

 Fr. 18,100

The above price list was published by AMAG, a European Porsche distributor, and is dated March 1960. It appears to be written in the German language, but may be priced in Swiss franks, as the dealer stamp is from Waibel A.G. of Zurich, Switzerland. 
 

 

 

June 1960, July 1960 edition
 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$3,260

$3,332

$3,063

$3,054
1600 Super

$3,438

$3,508

$3,240

$3,230
1500 Super 90  

$3,710

$3,929

$3,780

 $3,503

The above prices were available only with the Porsche Tourist Program!

 

 

July 1960, August 1960 edition
 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$3,381

$3,452

$3,167

$3,143
1600 Super

$3,571

$3,643

$3,357

$3,333
1500 Super 90  

$3,858

$3,929

$3,643

 $3,619

8/60 price list originally in DM, converted to US$.

 

 

 

Undated, probably 1961!

 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$4,018

$ 4,103

$3,853

$3,733
1600 Super

$4,228

$4,313

$4,061

$3,943
1500 Super 90  

$4,538

$4,623

$4,373

 $4,253

 

 

Undated, probably 1961, maybe 1962!
 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$3,990

$4,535

$4,195

$3,920
1600 Super

$4,240

$4,785

$4,445

$4,170
1500 Super 90  

$4,490

$5,035

$4,695

 $4,420

This undated price list from Brumos Porsche of Jacksonville, Florida is probably from 1961 or possibly 1962. Notice it includes
the Roadster and the Hardtop models, with all three engine choices:  Normal, Super, and Super-90. Wish one could still buy a 356 for those prices. (Image contributed by Roy Lock, Los Alamitos, California).
 

 

March 1961
 

356-B T-5

    Hardtop      

 Cabriolet  

    Coupe     

 Roadster  
1600    

$3,185

$3,465

$3,185

$3,054
1600 Super

$3,370

$3,650

$3,370

$3,230
1500 Super 90  

$3,650

$3,930

$3,650

 $3,503

Interestingly, prices in the March 1961 are lower than those in the July 1960 Edition Price List.

 

 

September 1961

 January 1962  

June 1962      

Above is a colorful series of price lists published during late 1961 and 1962 for the 356-B T-6's. There are probably additional edition dates of these price lists.

 

 September 1961* 

Hardtop

    Cabriolet       Coupe   
1600

$3,476

$3,262

$3,298
1600 Super 75

$3,750

$3,452

$3,488
1600 Super 90

$4,036

$3,738

$3,774

January 1962

 Cabriolet w/RHT  

    Cabriolet   Coupe
1600 60

$3,560

$3,570

$3,310
1600 S

$3,740

$3,750

$3,490
1600 90

$4,020

$4,030

$3,770

June 1962*

Cabriolet w/RHT

    Cabriolet   Coupe
1600 60

$3,655

$3,667

$3,405
1600 S

$3,810

$3,821

$3,560
1600 90

$4,167

$4,179

$3,917

*Converted from DM to $, RHT = Removable Hardtop.

 

 

October 1962

This Carrera 2 price list is printed in English, on one side only, on cardstock like paper. It shows only the prices for the Carrera 2 coupe, the Carrera 2 Cabriolet, and the Carrera 2 Cabriolet with removable hardtop. It is dated October 1962. 

Carrera 2 Prices

     Coupe         Cabriolet       Cabriolet w/RHT  

$5,925

$6,212

$6,200

 

356-C/SC

 

 
                          June 1963                             February 1964

Above are the factory price lists in English and German, for the 356-C's and SC's. Also inclued are the Carrera 2 2000 GS Coupe and Cabriolet. The Carrera 2 2000 GS Cabriolet listed for $6,205.

 

356-C/SC

 

This is a price list from
a dealer in New Orleans,
Louisiana, dated 1964. It
shows the C & SC Coupe
and Cabriolet, along with
several popular options.
An electric sunroof option
was priced at $300. There
is also a listing of standard
equipment.

1964

 

356-C/SC

Price List dated 9/15/1964 from unknown source.

For Model Year 1965
 

356-C/SC

 

356-C/SC Price List from Sonato, Paris, dated October 1964!

 

 

 356 C/SC and 911 2000

 


Above is a  well worn Porsche of American Corp. price list which shows prices for the 356-C/SC together with the six cylinder 911. Notice the differences between the importer's price and the Tourist Delivery price if you picked up your car at the factory. Back then, that was enough to pay for a nice vacation!

 

Note:  Accessory Price Lists will be covered on a separate website page.

 

 

"DerWhite's 356 Porsche Sales & Technical
Literature......the Book!"

Size 8.5 x 11 inches, Hardbound, 356 Pages, All Color!

Click here for more details about DerWhite's New Book!

 

This website was designed and created by:

Charlie White

 Copyright 2006, 2012 DerWhite Productions, Phoenix, Arizona USA

 

Comments and suggestions regarding this website are always welcome! 
Contributions to this website were made by:

Anthony West of Basel, Switzerland
Roy Lock, Los Alamitos, California
Allyn Erickson, Los Gatos, California

Thanks guys!

This website was updated on 7-12-2012 & will be continuously updated with additional material. Come back & see!